000 00579nam a22001577a 4500
999 _c25109
_d25109
020 _a9780070700598 (pbk)
020 _a0070700591 (pbk)
082 _a306.3
_bBAG
100 _aBagozzi, Richard P.
_aZeynep Gurhan-Canli
_aJoseph R. priester
245 _aThe social psychology of consumer behaviour
260 _aNew Delhi
_bMcGraw Hill
_c2010
300 _ax, 222 p.
_b: ill.
_c; 22 cm.
500 _aIncludes glossary, references, author index and subject index.
650 _aSocial psychology
_aPsychology
_vConsumer behaviour
_vCognitive
_vEmotions
_vAttitude
_vRICPP
942 _cBK