| 000 | 00966nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c25153 _d25153 |
||
| 040 | _cRiphah International University | ||
| 082 |
_a658 _bMIS |
||
| 100 | _aMisbah Ul Hafeez (13210) | ||
| 245 | _aEffects of pharmaceutical promotional tools, follow up of medical representatives and mediating effect of brand credibility on prescription behavior of physicians | ||
| 260 |
_aIslamabad _b(unpublished) _c2018 |
||
| 300 |
_axi, 78 p. _b: ill. _c; 29 cm. _e+CD |
||
| 500 | _aSubmitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management sciences to the Faculty of Management Sciences | ||
| 500 | _aIncludes bibliographical references and appendix. | ||
| 500 | _aThesis supervisor: Dr. Shahzad Ahmad | ||
| 502 | _aThesis (MS)--Riphah International University, 2018 | ||
| 546 | _aEnglish | ||
| 650 |
_aManagement sciences _vPharmaceutical marketing _vPrescription behavior _vBrand credibility _vPromotional tool _vFMS |
||
| 942 | _cTH | ||