| 000 | 00592cam a22001574a 4500 | ||
|---|---|---|---|
| 999 |
_c25237 _d25237 |
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| 020 | _a9789332584327 (pbk) | ||
| 082 | 0 | 0 |
_a658.848 _bKEE |
| 100 | 1 |
_aKeegan, Warren J. _aElyse Arnow Brill |
|
| 245 | 1 | 0 | _aGlobal marketing management |
| 260 |
_aNoida _bPearson India Education Services Pvt. Ltd _c2017 |
||
| 300 |
_axxviii, 476 p. _b: ill. _c; 25 cm. |
||
| 500 | _aIncludes appendix, bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing management _vMarketing information system _vGlobal marketing strategy _vGlobal advertising _vGlobal marketing _vFMS |
|
| 942 | _cBK | ||