| 000 | 00682nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c25247 _d25247 |
||
| 020 | _a9789332557185 (pbk) | ||
| 020 | _a9781292092621 (pbk) | ||
| 020 | _a9789673498536 (pbk) | ||
| 082 |
_a658.8 _bKOT |
||
| 100 |
_aKotler, Philip _aKevin Lane Keller |
||
| 245 | _aMarketing management | ||
| 260 |
_aNoida _bPearson India Education Pvt. Ltd, _c2018 |
||
| 300 |
_axxvi, 756+15+61+11+21 p. _b: ill., Col., _c; 25 cm. |
||
| 500 | _aIncludes glossary, appendices, bibliographical references and index. | ||
| 650 |
_aManagement science _vMarketing communication _vMarketing strategies _vMarketing research _vGlobal markets _vMarketing _vRSBM _vRIPS _vFMS |
||
| 942 | _cBK | ||