000			00697nam a22001697a 4500
999			_c25297 _d25297
020			_a9789386668639 (pbk)
020			_a9386668637 (pbk)
082			_a659.1 _bADV
100			_aO'Guinn, Thomas Clayton _aChris T. Allen _aRichard J. Semenik... [et al.]
245			_aAdvertising and integrated brand promotion
260			_aNew Delhi _bCengage Learning _c2019
300			_axx, 407 p. _b: ill. _c; 28 cm.
500			_aIncludes glossary, bibliographical references and index.
650			_aManagement science _aMarketing _vIntegrated brand promotion _vPromotion industry _vBrand marketing _vDirect marketing _vBrand promotion _vPublic relations _vAdvertising _vRSBM _vFMS
942			_cBK