000			00611nam a22001577a 4500
999			_c25325 _d25325
020			_a9789353069834 (pbk)
082			_a658.8342 _bSCH
100			_aSchiffman, Leon G _aJoseph Wisenblit _aS. Ramesh Kumar
245			_aConsumer behavior
260			_aNoida _bPearson India Education Services Pvt. Ltd _c2019
300			_axxx, 670 p. _b: ill., Col., _c; 25 cm.
500			_aIncludes glossary, bibliographical references and index.
650			_aManagement science _vBehavior management _vConsumer behavior _vCustomer research _vMarket surveys _vSocial media _vMarketing _vRSBM _vFMS
942			_cBK