000			00609nam a22001577a 4500
999			_c25329 _d25329
020			_a9789332574144 (pbk)
082			_a659.1 _bMOR
100			_aMoriarty, Sandra _aNancy D.Mitchell _aWilliam D.Wells
245			_aAdvertising and IMC _bprinciples and practice
260			_aNoida _PPearson Education _c2016
300			_a669 p. _b: ill. _c; 25 cm.
500			_aIncludes glossary, appendix, bibliographical references and index.
650			_aMarketing _vBrand communication _vVisual communication _vConsumer promotion _vStrategic research _vDigital age _vAdvertising _vRSBM _vFMS
942			_cBK