000			00627nam a22001577a 4500
999			_c25334 _d25334
020			_a9789353062835 (pbk)
082			_a658.4012 _bDAV
100			_aDavid, Fred R _aForest R. David
245			_aStrategic management concepts _ba competitive advantage approach
260			_aNoida _bPearson India Education Services Pvt. Ltd, _c2018
300			_axxviii, 435 p. _b: ill. _c; 25 cm.
500			_aIncludes glossary and indexes.
650			_aStrategic management _vInternal assessment _vManagement issues _vStrategy evaluation _vBusiness policy _vBusiness ethics _vManagement _vMarketing _vRSBM _vFMS
942			_cBK