000			00575nam a22001457a 4500
999			_c25337 _d25337
020			_a9789353065744 (pbk)
082			_a658.800285 _bMIL
100			_aMiller, Thomas W
245			_aMarketing data science _bmodeling techniques in predictive analytics with r and python
260			_aNoida _bPearson India Education Services Pvt. Ltd _c2019
300			_axviii, 458 p. _b: ill. _c; 24 cm.
500			_aIncludes bibliographical reference and index.
650			_aMarketing _vRetaining customers _vCurrent customers _vConsumer choice _vBank marketing _vData mining _vFMS
942			_cBK