| 000 | 00610nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c25363 _d25363 |
||
| 020 | _a9788131791530 (pbk) | ||
| 082 |
_a658.812 _bANT |
||
| 100 |
_aAnton, Jon _aNatalie L. Petouhoff _aShalini Kalia |
||
| 245 |
_aCustomer relationship management _bthe bottom line to optimizing your ROI |
||
| 260 |
_aNoida _bDorling Kindersley (India) Pvt. Ltd _c2013 |
||
| 300 |
_axvi, 263 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aCustomer relationship management _vBusiness computer program _vCustomer lifetime value _vCRM implementation _vCustomer service _vFMS |
||
| 942 | _cBK | ||