000			00642nam a22001577a 4500
999			_c25457 _d25457
020			_a9789332536623 (pbk)
082			_a658.8 _bMOH
100			_aMohr, Jakki J. _aSanjit Sengupta _aStanley Slater
245			_aMarketing of high-technology products and innovations
260			_aNoida _bDorling Kindersley (India) Pvt. Ltd _c2015
300			_a542 p. _b: ill. _c; 25 cm.
500			_aIncludes glossary, bibliographical references and index.
650			_aIndustries marketing _aManagement _vInformation technology _vCustomer relationship _vMarket orientation _vExport marketing _vMarket research _vInnovation _vFMS
942			_cBK