000			00587nam a22001577a 4500
999			_c25618 _d25618
020			_a9789332518278 (pbk)
082			_a647.940688 _bKOT
100			_aKotler, Philip _aJohn T. Bowen _aJames C. Makens
245			_aMarketing for hospitality and tourism
260			_aNoida _bDorling Kindersley (India) Pvt. Ltd. _c2015
300			_a629 p. _b: ill. _c; 25 cm.
500			_aIncludes appendices, bibliographical references and index.
650			_aHospitality industry _vMarketing research _vInternal marketing _vPromotion policy _vHospitality _vTourism _vFMS
942			_cBK