000			00536nam a22001577a 4500
999			_c25633 _d25633
020			_a9789332543140 (pbk).
082			_a658.8 _bWIN
100			_aWiner, Russell S. _aRavi Dhar
245			_aMarketing management
260			_aNoida _bPearson India Education Services Pvt. Ltd. _c2015
300			_a492 p. _b: ill. _c; 25 cm.
500			_aIncludes glossary, bibliographical references and index.
650			_aManagement _vMarketing research _vMarketing manager _vSales promotion _vProduct _vPricing _vFMS
942			_cBK