| 000 | 00523nam a22001457a 4500 | ||
|---|---|---|---|
| 999 |
_c25803 _d25803 |
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| 020 | _a9788132104711 (pbk) | ||
| 082 |
_a658.8 _bVEN |
||
| 100 | _aVenugopal, Pingali | ||
| 245 | 1 | 0 |
_aMarketing management _ba decision making approach |
| 260 |
_aNew Delhi _bSAGE publications India Pvt.Ltd _c2010 |
||
| 300 |
_axvii, 245 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncludes appendix ,bibliographical references and index. | ||
| 650 |
_aMarketing _vMarket environment _vDirect marketing _vDecision making _vAdvertising _vFMS |
||
| 942 | _cBK | ||