000			00603nam a22001577a 4500
999			_c25870 _d25870
020			_a9789332587106 (pbk)
082			_a658.800954 _bKOT
100			_aKotler, Philip _aKevin Lane Keller
245			_aMarketing management _bindia cases
260			_aNoida _bPearson India Education Services Pvt. Ltd. _c2018
300			_aVarious p. _b: ill. _c; 25 cm.
500			_aIncludes bibliographical references.
500			_aCase study of marketing management by Philip Kotler
650			_aBusiness approaches _vDirect marketing _vCustomer value _vTarget market _vRetail business _vMarketing _vFMS
942			_cBK