| 000 | 00631cam a2200157 i 4500 | ||
|---|---|---|---|
| 999 |
_c26436 _d26436 |
||
| 020 | _a9789332555099 (pbk) | ||
| 082 | 0 | 0 |
_a658.8342 _bSCH |
| 100 | 1 |
_aSchiffman, Leon G _aJoseph Wisenblit _aS. Ramesh Kumar |
|
| 245 | 1 | 0 | _aConsumer behavior |
| 260 |
_aNoida _bPearson India Education Services Pvt. Ltd _c2016 , 2018 |
||
| 300 |
_axxix, 508 p. _b: ill., Col., _c; 25 cm. |
||
| 500 | _aIncludes glossary, bibliographical references and index. | ||
| 650 | 0 |
_aConsumer perception _vConsumer perception _vConsumer decisions _vConsumer research _vConsumer learning _vMarketing ethics _vMobile media _vRSBM _vFMS |
|
| 942 | _cBK | ||