000			00626nam a22001697a 4500
999			_c26555 _d26555
020			_a9789386858771 (pbk)
020			_a9386858770
082			_a658.8 _bHOF
100			_aHoffman, K. Douglas _aJohn E. G. Bateson
245			_aServices marketing _bconcepts, strategies & cases
260			_aNew Delhi _bCengage Learning India Private Limited _c2018
300			_axiv, 458 p. _b: ill. _c: 25 cm.
500			_aIncludes glossary and index.
650			_aManagement sciences _aServices marketing _vCustomer satisfaction _vService quality _vMix marketing _vConsumers _vMarketing _vServices _vFMS _vRSBM
942			_cBK