000			00589nam a22001577a 4500
999			_c26557 _d26557
020			_a9789332586260 (pbk)
082			_a647.940688 _bKOT
100			_aKotler, Philip _aJohn T. Bowen _aJames C. Makens... [et al.]
245			_aMarketing for hospitality and tourism
260			_aNoida _bPearson _c2018
300			_a680 p. _b: ill. _c; 28 cm.
500			_aIncludes appendices, glossary and index.
650			_aManagement science _aMarketing _vMarketing research _vInternal marketing _vPromotion policy _vHospitality _vHospitality industry _vTourism _vRSBM _vFMS
942			_cBK