000			00624nam a22001577a 4500
999			_c26558 _d26558
020			_a9789352865284 (pbk)
082			_a658.802 _bKEE
100			_aKeegan, Warren J. _aMark C. Green
245			_aGlobal marketing
260			_aNoida _bPearson India Education Services Pvt. Ltd _c2018
300			_a624 p. _b: ill. _c; 28 cm.
500			_aIncludes glossary, appendix bibliographica references and index.
650			_aGlobal marketing _aManagement sciences _vMarketing environment _vEconomic systems _vGlobal strategy _vMarketing segmentation _vInformation systems _vMarket research _vRSBM _vFMS
942			_cBK