000			00669nam a22001577a 4500
999			_c26561 _d26561
020			_a9789353430191 (pbk)
082			_a658.87 _bHEM
100			_aHemann, Chuck _aKen Burbary
245			_aDigital marketing analytics _bmaking sense of consumer data in a digital world
260			_aNoida _bPearson India Education Services Pvt. Ltd _c2019
300			_axviii, 252 p. _b: ill. _c; 23 cm.
500			_aIncludes bibliographical references and index.
650			_aInternet marketing _aManagement sciences _vArtificial intelligence _vDigital marketing _vCustomer service _vDigital analysis _vOwned media _vSocial media _vPaid media _vRSBM _vFMS
942			_cBK