000 00436nam a22001457a 4500
999 _c26636
_d26636
020 _a9789332530355 (pbk)
082 _a658.84
_bDUT
100 _aDutta, Gautam
245 _aGlobal marketing
260 _aNoida
_bPearson India Education Services Pvt. Ltd
_c2017
300 _a641 p.
_b: ill.
500 _aIncludes index
650 _aMarketing
_vEconomic environment
_vInternational market
_vCultural factors
_vProduct
_vFMS
942 _cBK