| 000 | 00630nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c27101 _d27101 |
||
| 020 | _a9789332586499 (pbk) | ||
| 082 |
_a658.8342 _bKUM |
||
| 100 | _aKumar, S. Ramesh | ||
| 245 |
_aConsumer behaviour _bthe Indian context (concepts and cases) |
||
| 260 |
_aNoida _bPearson India Education Services Pvt. Ltd. _c2017 |
||
| 300 |
_axi, 329 P. _b: ill. _c; 23 cm. |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aManagement sciences _aConsumer behaviour _vCustomized communication _vConsumer perception _vMarketing strategies _vMarket surveys _vProduct _vBrands _vMarket _vRSBM _vFMS |
||
| 942 | _cBK | ||