| 000 | 00560nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c27146 _d27146 |
||
| 020 | _a9788131526286 (pbk) | ||
| 082 |
_a302.23072 _bWIM |
||
| 100 |
_aWimmer, Roger D. _aJoseph R. Dominick |
||
| 245 |
_aMass media research _ban introduction |
||
| 260 |
_aNew Delhi _bCengage Learning India Private Limited _c2019 |
||
| 300 |
_axiii, 481 p. _b: ill. _c; 24 cm. |
||
| 500 | _aIncludes index | ||
| 650 |
_aMass media research methodology _aMass media research _vMass media _vElectronic media _vResearch applications _vResearch _vRIMS |
||
| 942 | _cBK | ||