000			00617nam a22001577a 4500
999			_c27172 _d27172
020			_a9780070659216 (hb)
020			_a0070659214 (hb)
082			_a658.827 _bNAD
100			_aNadeau, Raymond A.
245			_aLiving brands _bcollaboration+innovation= customer fascination
260			_aNew Delhi _bTata McGraw-Hill Publishing _c2007
300			_axxx, 302 p. _b: ill. _c; 21 cm.
500			_aIncludes notes, index, photo and art credits.
650			_aAdvertising brands _aManagement sciences _vCustomer fascination _vLiving brands _vBrand name _vCollaboration _vInnovation _vMarketing _vProducts _vRSBM _vFMS
942			_cBK