000			00662nam a22001577a 4500
999			_c27174 _d27174
020			_a9780070140752 (pbk)
020			_a0070140758 (pbk)
082			_a658.812 _bAZE
100			_aAzevedo, Abaete de _aRicardo Pomeranz
245			_aCustomer obsession _bhow to acquire, retain and grow customers in the new age of relationship marketing
260			_aNew Delhi _bTata McGraw Hill Publishing _c2009
300			_axi, 226 p. _b: ill. _c; 21 cm.
500			_aIncludes appendix, endnote and index.
650			_aCustomer relations _aManagement sciences _vMarketing communication _vRelationship marketing _vFinancial analysis _vConsumers _vMarketing _vRSBM _vFMS
942			_cBK