000			00658nam a22001577a 4500
999			_c27221 _d27221
020			_a9781138498259 (pbk)
082			_a658.812 _bBUT
100			_aButtle, Francis _aStan Maklan
245			_aCustomer relationship management _bconcepts and technologies
260			_aAbingdon _bRoutledge _c2019
300			_axxiii, 444 p. _b: ill. _c; 25 cm.
500			_aIncludes bibliographical references and index.
650			_aCustomer relations-Management _aCustomer relations-Data processing _vDatabase marketing implementation _vCustomer relations _vDatabase marketing _vRelationship marketing _vMarketing channels _vStrategic CRM _vFMS
942			_cBK