000 00638nam a22001697a 4500
999 _c27276
_d27276
020 _a9788131520796 (pbk)
020 _a81315207X (pbk)
082 _a658.8
_bHUT
100 _aHutt, Michael D
_aDheeraj Sharma
_aThomas W. speh
245 _aB2B Marketing
_ba South Asian perspective
260 _aAustralia
_bCengage Learning
_c2014
300 _axxix, 522 p.
_b: ill.
_c; 25 cm.
500 _aIncludes index.
650 _aIndustrial marketing
_aManagement sciences
_vSupply chain management
_vCustomer relationship
_vProduct development
_vBusiness marketing
_vMarketing research
_vTelemarketing
_vRSBM
_vFMS
942 _cBK