000			00602nam a22001577a 4500
999			_c27292 _d27292
020			_a9789332543607 (pbk)
082			_a658.8009 _bKAS
100			_aKashyap, Pradeep _aJagdish N, Sheth
245			_aRural Marketing
260			_aNoida _bPearson India Education Services Pvt. Ltd, _c2016
300			_axxv, 318 p. _b: ill. _c; 28 cm.
500			_aIncludes bibliographical references and index.
650			_aManagement sciences _aMarketing _vEconomic environment _vMarket segmentation _vConsumer behavior _vTarget marketing _vProduct strategy _vRural industries _vRSBM _vFMS
942			_cBK