000			00593nam a22001457a 4500
999			_c27389 _d27389
020			_a9789351197805 (pbk)
082			_a658.8342 _bCHH
100			_aChhabra, Gurpreet Kaur
245			_aConsumer behavior
260			_aDelhi _bBiztantra Ideas for Tomorrow _c2015
300			_axxxi, 372 p. _b: ill. _c; 24 cm.
500			_aIncludes glossary, suggested readings and index.
650			_aManagement sciences _aConsumer behaviour _vBehavior management _vConsumer motivation _vConsumer attitudes _vConsumer decision _vMarket segment _vRural consumer _vCurrent trends _vTrait theory _vRSBM _vFMS
942			_cBK