000			00666nam a22001577a 4500
999			_c27404 _d27404
020			_a9781138494237 (pbk)
082			_a658.872 _bCHA
100			_aChaffey, Dave _aPR Smith
245			_aDigital marketing excellence _bplanning, optimizing and integrating online marketing
260			_aNew York _bRoutledge _c2017
300			_axxvii, 660 p. _b: ill. _c; 24 cm.
500			_aIncludes bibliographical references, glossary and index.
650			_aManagement science _aDigital marketing _vSocial media marketing _vCustomer orientation _vOnline partnership _vDigital customers _vDigital business _vMarketing mix _vDigital models _vFMS _vRSBM
942			_cBK