000			00617nam a22001577a 4500
999			_c27449 _d27449
020			_a9780749482169 (pbk)
082			_a658.83 _bGRI
100			_aGrigsby, Mike
245			_aMarketing analytics _ba practical guide to improving consumer insights using data techniques
260			_aLondon _bKogan Page _c2018
300			_axiv, 217 p. _b: ill. _c; 23 cm.
500			_aIncludes glossary, index, bibliography and further reading.
650			_aManagement sciences _aMarketing _vMarket segmentation _vConsumer behavior _vMarketing research _vMarketing strategy _vData analytics _vRSBM _vFMS
942			_cBK