| 000 | 00935nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c27768 _d27768 |
||
| 040 | _cRiphah International University | ||
| 082 |
_a658.8 _bUZM |
||
| 100 | _aUzma Noor | ||
| 245 |
_aAn integrated model of perceived personalization and its outcomes _bmediating role of online advertising engagement and moderating role of users' privacy and modes |
||
| 260 |
_aIslamabad _b(unpublished) _c2019 |
||
| 300 |
_axiv, 174 p. _b: ill. _c; 29 cm. _e+CD |
||
| 500 | _aSubmitted in partial fulfillment of the requirement for the degree of Doctor of Philosophy in Marketing to the Faculty of Management Sciences | ||
| 500 | _aIncludes bibliographical references. | ||
| 500 | _aThesis Supervisor: Dr. Abdul Qayyum | ||
| 502 | _aThesis (PhD)--Riphah International University, 2019 | ||
| 546 | _aEnglish | ||
| 650 |
_aMarketing _vOnline advertising engagement _vPerceived personalization _vPrivacy concern _vPurchase intention _vFMS |
||
| 942 | _cTH | ||