| 000 | 00816nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c28543 _d28543 |
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| 040 | _cRiphah International University | ||
| 082 |
_a658 _bFAT |
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| 100 | _aFateh Faseh Khan | ||
| 245 | _aThe impact of celebrity endorsement and brand equity on purchase behavior while brand loyalty a mediating variable | ||
| 260 |
_aFaisalabad _b(unpublished) _c2017 |
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| 300 |
_aiv, 46 p. _b: ill. _c; 30 cm. |
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| 500 | _aSubmitted in fulfillment of the requirements for the degree of Master of Science to the Faculty of Management. | ||
| 500 | _aInclude bibliographic reference | ||
| 500 | _aThesis supervisor. Farooq Jamal | ||
| 502 | _aThesis (MS)--Riphah International University | ||
| 546 | _aEnglish | ||
| 650 |
_aLeadership-Management _vCelebrity _vEndorsement _vMeasuring management _vHypotheses _vConceptual Framework _vFMS |
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