000			00515nam a22001577a 4500
999			_c28751 _d28751
020			_a9788177588507 (pbk)
082			_a659.1 _bBAT
100			_aBatra, Rajeev _aJohn G. Myers _aDavid A. Aaker
245			_aAdvertising management
260			_aNoida _bPearson _c2019
300			_a768 p. _b: ill. _c; 24 cm.
500			_aIncludes index.
650			_aManagement science _aMarketing management _vAdvertising planning _vGlobal marketing _vSegmentation _vAdvertising _vBrand _vRSBM _vFMS
942			_cBK