000 00550nam a22001577a 4500
999 _c29040
_d29040
020 _a9780273757771 (pbk)
082 _a659.2
_bTEN
100 _aTench, Ralph
_aLiz Yeomans
245 _aExploring public relations
260 _aLondon
_bPearson Education Limited
_c2014
300 _axxix, 565 p.
_b; ill., Col.
_c; 26 cm.
500 _aIncludes glossary and index.
650 _aPublic relations
_vEthics
_vBusiness
_vprofessionalism
_vLegal consideration
_vPublic opinion
_vMedia relations
_vManagement process
_vFMS
942 _cBK