| 000 | 00550nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c29040 _d29040 |
||
| 020 | _a9780273757771 (pbk) | ||
| 082 |
_a659.2 _bTEN |
||
| 100 |
_aTench, Ralph _aLiz Yeomans |
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| 245 | _aExploring public relations | ||
| 260 |
_aLondon _bPearson Education Limited _c2014 |
||
| 300 |
_axxix, 565 p. _b; ill., Col. _c; 26 cm. |
||
| 500 | _aIncludes glossary and index. | ||
| 650 |
_aPublic relations _vEthics _vBusiness _vprofessionalism _vLegal consideration _vPublic opinion _vMedia relations _vManagement process _vFMS |
||
| 942 | _cBK | ||