000			00580nam a22001457a 4500
999			_c29051 _d29051
020			_a9789332536371 (pbk)
082			_a658.83 _bBAJ
100			_aBajpai, Naval
245			_aMarketing research _ban Indian perspective
260			_aNoida _bDorling Kindersley India Pvt. Ltd. _c2015
300			_axxiii, 632 p. _b: ill. _c; 25 cm.
500			_aIncludes appendix and index.
650			_aManagement science _aMarketing research _vObservation techniques _vMarketing applications _vQuestionnaire design _vDescriptive statistics _vSales forecasting _vCentral tendency _vRSBM _vFMS
942			_cBK