000			00579nam a22001577a 4500
999			_c29212 _d29212
020			_a9789332575394 (pbk)
082			_a658.8 _bKOT
100			_akotler, Philip _aKevin Keller
245			_aA framework for marketing management
260			_aNoida _bPearson India Education Services Pvt. Ltd. _c2018
300			_a344 p. _b: ill. _c; 23.5 cm.
500			_aIncludes glossary and index.
650			_aManagement of marketing _vAdvertising _vBusiness _vManufactures _vPackaging _vSales promotion _vMarket research _vNew products _vMarket potential _vFMS
942			_cBK