000			00638nam a22001577a 4500
999			_c29230 _d29230
020			_a9789332510388 (pbk)
082			_a658.049 _bYIP
100			_aYip, George S. _aG. Tomas M. Hult
245			_aTotal global strategy
260			_aNoida _bPearson India Education Services Pvt. Ltd, _c2015
300			_axxiii, 295 p. _b: ill. _c; 23 cm.
500			_aIncludes appendices,bibliographical references and index.
650			_aInternational business enterprises _aManagement _vInternational trade _vMarket participation _vOrganization factors _vRegional focus _vGlobal strategy _vStrategy levers _vEconomics _vFMS
942			_cBK