| 000 | 00573nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c29292 _d29292 |
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| 020 | _a9788131727997 | ||
| 082 |
_a658 _bHOO |
||
| 100 |
_aHooley, Graham _aNigel F. Piercy _aBrigitte Nicoulaud |
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| 245 | _aMarketing strategy and competitive positioning | ||
| 260 |
_aIndia _bPearson _c2009 |
||
| 300 |
_a614 p. _b: ill. _c; 23.5 |
||
| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_vFMS _vMarketing strategic _vCompetitive positioning _vMarket analysis _vImplementation the strategic _vCentury marking _aManagement science |
||
| 942 | _cBK | ||