| 000 | 00552nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c29313 _d29313 |
||
| 020 | _a9788131730997 (pbk) | ||
| 082 |
_a658.872 _bSPI |
||
| 100 |
_aSpiller, Lisa _aMartin Baier |
||
| 245 | _aContemporary direct and interactive marketing | ||
| 260 |
_aNoida _bDorling Kidersley (India) Pvt. Ltd _c2011 |
||
| 300 |
_axxvi,477 p. _b: ill. _c; 23 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aDirect marketing _vPlanning _vMeasure performance _vInteractive marketing _vSelecting customer _vDiscovering Markets _vFMS |
||
| 942 | _cBK | ||