000			00562nam a22001577a 4500
999			_c29358 _d29358
020			_a9788131732632 (pbk)
082			_a381.0954 _bKRI
100			_aKrishnamacharyulu, C. S. G. _aLalitha Ramakrishnan
245			_aRural marketing _btext and cases
260			_aNoida _bPearson India Education Services Pvt. Ltd, _c2017
300			_axviii, 587 p. _b: ill. _c; 23 cm.
500			_aIncludes index.
650			_aMarketing _vRural consumer behavior _vPromotion strategy _vRural economy _vRural marketing _vDesigning strategies _vFMS
942			_cBK