000			00607nam a22001577a 4500
999			_c29361 _d29361
020			_a9788120338968 (pbk)
082			_a658.8 _bBES
100			_aBest, Roger J.
245			_aMarket-based management _bstrategies for gorwing customer value and profitability
260			_aNew Delhi _bPHI Learning Private Limited _c2009
300			_axxvii, 515 p. _b: ill. Col., _c; 23 cm.
500			_aIncludes glossary and index.
650			_aMarketing management _vExport marketing _vIndustrial marketing _vMarketing channels _vCustomer loyalty _vMarketing strategies _vProfit impact _vFMS
942			_cBK