000			00616nam a22001577a 4500
999			_c29405 _d29405
020			_a9788126557509 (pbk)
082			_a658.848 _bKOT
100			_aKotabe, Masaaki _aKristiaan Helsen
245			_aInternational marketing _binternational student version
260			_aNew Delhi _bJohn Wiley & Sons _c2015
300			_axxiv, 595 p. _b: ill. _c; 24 cm.
500			_aIncludes index.
650			_aExport marketing _v International Echo Awards _vInternational economic integration _vInternational Market Square _vIntercultural communication _vInternational business enterprises _vFMS
942			_cBK