000			00683nam a22001577a 4500
999			_c29425 _d29425
020			_a9789332578050 (pbk)
082			_a658.83015118 _bMAR
100			_aNeil T. Bendle _aPaul W. Farris _aPhillip E. Pfeifer _aDavid J. Reibstein
245			_aMarketing metrics _bthe manager's guide to measuring marketing performance
260			_aNoida _bPearson India Education Services Pvt. Ltd. _c2017
300			_axv, 439 p. _b: ill. _c; 23.2 cm.
500			_aIncludes bibliographical reference and index.
650			_aMarketing research _vMarketing _vPerformance _vMetrology _vEconometrics _vMeasurement _vStatistical methods _vMathematical models _vFMS
942			_cBK