000			00626nam a22001697a 4500
999			_c29975 _d29975
020			_a9788131531778 (pbk)
020			_a8131531778
082			_a658.802 _bJAI
100			_aJain, Subhash C. _aGeorge T. Haley
245			_aMarketing _bplanning and strategy
260			_aNew Delhi _bCengage Learning India Pvt. Ltd. _c2016
300			_axxii, 643 p. _b: ill. _c; 28 cm.
500			_aIncludes index.
650			_aManagement sciences _aMarketing _vStrategic capabilities _vStrategic marketing _vProduct strategies _vPricing strategies _vCustomer need _vStrategic tools _vFormulation _vFMS _vRSBM
942			_cBK