| 000 | 00578nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c30552 _d30552 |
||
| 020 | _a9780566081125 (hb) | ||
| 082 |
_a615.10688 _bLID |
||
| 100 |
_aLidstone, John _aJanice MacLennan |
||
| 245 | _aMarketing Planning for the Pharmaceutical Industry | ||
| 260 |
_aNew York _bRoutledge _c2017 |
||
| 300 |
_axxi, 146 p. _b: ill. _c; 30 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aDrugs-Marketing _aPharmaceutical industry marketing _vPharmaceutical marketing _vMarket segmentation _vInternal analysis _vProducts strategy _vMarketing research _vRIPS |
||
| 942 | _cBK | ||