| 000 | 00582nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c32080 _d32080 |
||
| 020 | _a9789353435035 (pbk) | ||
| 082 |
_a658.802 _bAND |
||
| 100 |
_aAndreasen, Alan R. _aPhilip kotler _aDheeraj Sharma |
||
| 245 | _aStrategic marketing for nonprofit organizations | ||
| 260 |
_aIndia _bPearson _c2019 |
||
| 300 |
_axxvii, 535 p. _b: ill. _c; 23 cm. |
||
| 500 | _aIncludes index. | ||
| 650 |
_aStrategic marketing _aOrganization's offering _vWorking with the private sector _vMarketing evaluation _vManaging communications _vNon profit organization _vFEAS |
||
| 942 | _cBK | ||