000			00678nam a22001577a 4500
999			_c32091 _d32091
020			_a9789332587687 (pbk)
082			_a658.8 _bWIR
100			_aWirtz, Jochen _aChristopher Lovelock _aJayanta Chatterjee
245			_aServices marketing _bpeople, technology, strategy
260			_aNoida _bPearson India Education Services Pvt. Ltd _c2018
300			_axxii, 817 p. _b: ill. _c; 28 cm.
500			_aIncludes bibliographical references, appendices, glossary and indexes.
650			_aManagement sciences _aServices marketing _vMarketing Communication _vRevenue management _vCustomer relationship _vDistributing services _vService quality _vFMS _vRSBM
942			_cBK