| 000 | 00881nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c32128 _d32128 |
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| 040 | _cRiphah International University | ||
| 082 |
_a658 _bAHM |
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| 100 | _aRaja Ahmed Jamil (15556) | ||
| 245 | _aAntecedents and consequences of skepticism toward online advertising with effects of moderating variables | ||
| 260 |
_aIslamabad _b(unpublished) _c2020 |
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| 300 |
_aviii, 186 p. _b: ill. _c; 29 cm. _e+CD |
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| 500 | _aSubmitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences | ||
| 500 | _aThesis supervisor: Dr. Abdul Qayyum | ||
| 500 | _aIncludes bibliographical references and appendix | ||
| 502 | _aThesis (PhD)--Riphah International University, 2020 | ||
| 546 | _aEnglish | ||
| 650 |
_aManagement sciences _vConsumer skepticism _vOnline advertising _vEmotional appeal _vEntertainment _vFMS |
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| 942 | _cTH | ||