000			00598nam a22001457a 4500
999			_c32272 _d32272
020			_a9780073203133 (hbk)
082			_a658.4012 _bTHO
100			_aThompson, Arthur A. _aJohn Gamble _aA. J.Strickland
245			_a Strategy _b winning in the marketplace : core concepts, analytical tools, cases
260			_aBoston _bMcGraw-Hill Irwin _c2006
300			_axi, various pages. _b:ill. _c; 26 cm.
500			_aIncludes index.
650			_aStrategic planning _aConglomerate corporations--Management _vIndustrial management _vMarketing strategy _vAdvertising _vSales promotion _vMarketing _vFMS
942			_cBK